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It’s a simple question and a common one — one whose answer could determine the fates of both a multi-billion dollar industry and millions of lonely hearts.
It’s a question that seems distinctly answerable: we have user data, surveys, clear metrics for success or failure, entire books full of colorful charts.
In fact, this latest proclamation on the state of modern love joins a 2010 study that found more couples meet online than at schools, bars or parties.
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(“Everyone knows that all personality profiling is bull****,” a former Match executive told him.
For starters, there’s this greater cultural issue of how we define relationship success: Is it marriage? Is it what Ok Cupid’s data team calls a “fourway” — four messages back and forth between two semi-interested parties?
That’s a tough one to parse, and different studies have defined it different ways.
And yet, just this week, a new analysis from Michigan State University found that online dating leads to fewer committed relationships than offline dating does — that it doesn’t work, in other words.
That, in the words of its own author, contradicts a pile of studies that have come before it.